Time and time again, I find myself yearning for a filter—a simple dropdown in the YouTube settings — that would allow me to exclude certain countries from my content list. But before we dive into that, let's start from the beginning and discuss this matter.

When we head to the grocery store to buy products, it's second nature to check the label and find out the country of origin. We want to know what we're consuming and where it comes from. This is crucial because different countries have varying regulations on food, and some products may not meet safety standards.

Content is King, isn't it? Bill Gates accurately predicted its future in his essay. Nowadays, content is everywhere, taking on diverse forms beyond text and graphics. We're talking about captivating videos on YouTube and millions of delightful apps in app stores. Our children and we indulge heavily in it. Yet, when we enjoy online content, we should also be aware of the creator's country of origin and tax residence.

In our ever-expanding digital world, understanding the origin of the content we consume holds immense significance. Whether downloading apps from the Apple App Store, Google Play, or Microsoft Store, watching videos on YouTube or TikTok, reading articles on Facebook, or streaming music on platforms like Spotify or Apple Music, comprehending the creators' country of origin and tax residence is essential. This knowledge empowers us to make informed choices about the content we engage with, ensuring that our experiences, whether through apps, videos, articles, or music, align with our values and provide a secure and enjoyable environment. We need to know where the creator is based and where they pay taxes to make educated decisions about our online consumption.

Like food, content can also be detrimental if we remain unaware of its origin. For instance, certain apps may gather our personal data without our knowledge, while certain videos may implicitly or explicitly promote harmful propaganda. Being aware of the country of origin and the tax residence of authors helps us make informed decisions about our online consumption. Witnessing more people recognizing this issue and taking steps toward transparency is encouraging.

Therefore, it is crucial for tech giants to require creators to label their content with their country of origin and tax residence. This labeling practice can enhance transparency and foster trust among consumers. Additionally, it can prevent fraudulent activities and ensure creators comply with regulations. By implementing these labeling requirements, tech giants can demonstrate their commitment to consumer safety and trust.

However, as someone who strongly opposes excessive regulation and advocates for a more voluntary approach, there are situations where government intervention becomes necessary. It is clear that without the push and rules enforced by the government, private businesses may not willingly embrace transparency measures and content labeling practices. Nevertheless, I firmly believe that tech giants have the capability to implement these practices themselves, given that they already possess all the necessary information about the creators, while we, as consumers, do not. It is essential, however, to avoid additional regulation imposed on the internet, as tech giants should take the initiative to prioritize transparency and content labeling without external mandates, thereby creating a safer and more trustworthy digital environment.

In conclusion, labeling content with the country of origin and tax residence of creators and developers is vital for consumer safety and trust. Like food, content can be harmful if we remain unaware of its origins. It is high time for big tech to embrace responsibility and provide transparent labeling for content on their platforms. With this level of transparency, we can make informed decisions about our online consumption and ensure that our digital experiences are both secure and enjoyable.

I eagerly await the day when I can confidently filter app and content publishers by their country of origin, protecting myself and my loved ones from dishonest propaganda and ensuring that my financial support does not inadvertently endorse countries that go against my values.